In development · Oral care

No SLS. No mint blast. No alcohol. Nothing that stings.

A gentle oral-care kit for very sensitive or burning-feeling mouths: SLS-free, flavor-free toothpaste, an alcohol-free rinse and a plain lip balm. Comfort care, not a treatment.

We've worked out what we'd make. We'll make it if enough people want it.

Goal: 200 backers to start production

No payment, no commitment. One email when it's ready.

Thank you. You're backing it.

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See how it works
Black and white editorial photo for the Gentle Mouth Kit concept

What happens next

  1. 01

    Back it, free

    One click. No payment and no commitment. Your email is optional.

  2. 02

    We hit 200 backers

    That's the signal we need to start production. If we don't get there, we don't make it.

  3. 03

    Founding backers go first

    Backers who left an email get first access to the first batch, at the lowest price we'll offer.

Black and white editorial photo for the Gentle Mouth Kit concept

What we keep hearing

The same problems, over and over.

  • Everyday toothpaste and mouthwash that sting
  • Strong mint and flavors that are hard to tolerate
  • Being told to avoid irritants, without knowing which products are gentle
  • Reading every label in the oral-care aisle
  • “Does BMS feel like you burned your mouth drinking a very hot drink?”
    Posted on r/Perimenopause

Real post titles and comments, quoted word for word from public discussions. We link to the source and don't name anyone.

Why the usual fixes fall short

Close, but not quite.

  • Most toothpastes contain SLS and strong flavors
  • Gentle options are scattered across different brands
  • There's no simple kit that puts them together
Concept render of what we would make. Final product may differ.
Concept render. Final product may differ.
In development

What we're working on

Gentle Mouth Kit

SLS-free, flavor-free toothpaste, an alcohol-free rinse and a plain lip balm, chosen to be as gentle as possible and sold together.

Expected around US$25 per kit. Founding backers pay less.

What you'd get

  • An SLS-free, flavor-free toothpaste, an alcohol-free rinse and a plain lip balm
  • Use them in place of your usual products, morning and night
  • Chosen to leave out common irritants such as SLS, mint and alcohol
  • Comfort care only. See a dentist or doctor about ongoing mouth pain

Gentle Mouth Kit is a working name. The details may change as we develop it, and we'll only make it if enough people back it.

Our standards for it

  • SLS-free, alcohol-free and flavor-free
  • We plan to work with a certified manufacturer, and we'll share details before launch
  • Tested before anything ships
  • Comfort care only. It won't treat any condition

Help shape it

Three quick questions. All optional.

Your answers decide what goes in, and what it costs. Skip anything you like.

Thank you. That genuinely helps us decide what to make.

What have you tried so far?Pick any that apply.
What matters most to you?Pick one.
What would you pay for it?

No health questions, and nothing is shared. Privacy policy.

Questions

Before you back it.

Am I charged anything?

No. Backing an idea is free, and we never ask for card details on this page. If it goes ahead, it's up to you whether you buy.

When would it ship?

Only if we reach 200 backers. If we do, we'll email backers with timing before anything goes on sale. If we don't, we won't make it.

Where will it be made?

By a certified manufacturer. We'll share who makes it, and where, before launch.

Can I change my mind?

Yes. Every email has an unsubscribe link, and backing doesn't commit you to buying anything.

Why back it now?

Founding backers get first access at the lowest price we'll offer, and your answers help decide what goes in it and what it costs.

The fine print, upfront

No payment. No catch.

  • Backing is free. We never ask for card details on this page.
  • If you leave your email, we'll send one email when it's ready. Unsubscribe any time.
  • We never sell or share your details. Read our privacy policy.
  • Questions? Get in touch, or see every idea we're working on.