In development · Intimate care

When estrogen is off the table, dryness still isn't.

Pre-filled, single-use hyaluronic gel applicators. Estrogen-free, glycerin-free and paraben-free, for people who can't or won't use estrogen-based options, including many after breast cancer.

We've worked out what we'd make. We'll make it if enough people want it.

Goal: 150 backers to start production

No payment, no commitment. One email when it's ready.

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See how it works
Black and white editorial photo for the Estrogen-free Moisture Gel concept

What happens next

  1. 01

    Back it, free

    One click. No payment and no commitment. Your email is optional.

  2. 02

    We hit 150 backers

    That's the signal we need to start production. If we don't get there, we don't make it.

  3. 03

    Founding backers go first

    Backers who left an email get first access to the first batch, at the lowest price we'll offer.

Black and white editorial photo for the Estrogen-free Moisture Gel concept

What we keep hearing

The same problems, over and over.

  • Intimate dryness and itching that gets little attention
  • The usual estrogen option being off the table
  • Many lubricants containing glycerin or parabens
  • Gels that are messy or hard to use without an applicator
  • “Home remedies for vaginal dryness and itching induced by Tamoxifen”
    Posted on r/breastcancer
  • “Vaginal dryness…ouch!”
    Posted on r/breastcancer

Real post titles and comments, quoted word for word from public discussions. We link to the source and don't name anyone.

Why the usual fixes fall short

Close, but not quite.

  • Guidance often says to avoid glycerin and parabens, which rules out many lubricants
  • Some existing products are reported to burn at first, leak or be hard to apply
  • Few are single-use and pre-filled
Concept render of what we would make. Final product may differ.
Concept render. Final product may differ.
In development

What we're working on

Estrogen-free Moisture Gel

Pre-filled, single-use hyaluronic-acid gel applicators. Glycerin-free, paraben-free and low-osmolality, with pH and osmolality stated on the pack. A matching lubricant alongside.

Expected around US$29 per pack. Founding backers pay less.

What you'd get

  • A pack of single-use, pre-filled gel applicators, plus a matching lubricant
  • Use an applicator as often as suits you. No measuring, no mess
  • pH and osmolality printed on the pack, so you can check them with your care team
  • Sent in plain, discreet packaging

Estrogen-free Moisture Gel is a working name. The details may change as we develop it, and we'll only make it if enough people back it.

Our standards for it

  • Estrogen-free, glycerin-free and paraben-free
  • pH and osmolality printed on the pack
  • We plan to work with a certified manufacturer, and we'll share details before launch
  • Tested before anything ships
  • Not a treatment, and not a substitute for advice from your care team

Help shape it

Three quick questions. All optional.

Your answers decide what goes in, and what it costs. Skip anything you like.

Thank you. That genuinely helps us decide what to make.

What have you tried so far?Pick any that apply.
What matters most to you?Pick one.
What would you pay for it?

No health questions, and nothing is shared. Privacy policy.

Questions

Before you back it.

Am I charged anything?

No. Backing an idea is free, and we never ask for card details on this page. If it goes ahead, it's up to you whether you buy.

When would it ship?

Only if we reach 150 backers. If we do, we'll email backers with timing before anything goes on sale. If we don't, we won't make it.

Where will it be made?

By a certified manufacturer. We'll share who makes it, and where, before launch.

Can I change my mind?

Yes. Every email has an unsubscribe link, and backing doesn't commit you to buying anything.

Why back it now?

Founding backers get first access at the lowest price we'll offer, and your answers help decide what goes in it and what it costs.

The fine print, upfront

No payment. No catch.

  • Backing is free. We never ask for card details on this page.
  • If you leave your email, we'll send one email when it's ready. Unsubscribe any time.
  • We never sell or share your details. Read our privacy policy.
  • Questions? Get in touch, or see every idea we're working on.